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You are networking or notworking
So what should one do after the initial “hi .” Networking is the art of small talk that is universally dreaded, needed, and confused at the same time. A good introduction could be simply by asking for...
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Marketing genie will grant you wishes
If a marketing and branding expert finds a magic lamp. Do you know what will be first question he will ask the genie? . . . keep thinking. - - Here is a cheat sheet. Look at the items that bother them...
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CRM, revenues and branding
Clue 1: This week started off with a call from my younger brother who wanted to discuss the new CRM position he is interviewing for. Clue 2: An advertising veteran friend and I get into argument on...
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Tribes, come join mine
What is your tribe? You are missing a lot if you only think of a tribe as a genetic group. Nope, its much more than that. Here are few tribes. Harvard Business School’s tribe. Oxford is a tribe. MIT’s...
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The tribe of Nike
When a brand becomes an icon and its buyers turn into a tribe. Nike, is such a tribe. Here is the Nike tribe in Barcelona. If you are curious who is behind the design of Nike Air Max, here you go meet...
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Google’s Brand Sense
With the Google’s search getting sophisticated and intelligent users are depending more on its recommendations. Some of these recommendations are influencing the brands as well. Computer programs (e.g....
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Product Management 2.0
Everything now a days is affected by Web 2.0. I blogged about Enterprise 2.0 in my last post. I have been thinking about changes in the product management space due to social networking, collaboration,...
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GPS your friends in to Facebook
Are you thinking about building a cool product for iPhone? Are you thinking about building a Facebook application on iPhone? What about if we use iPhone’s GPS capabilities with Facebook application. So...
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Let us drink to Marketing 2.0
Web 2.0, social media and changing role of blogs. Here is a great example of a company using blogs to start and dialogue with its customers.
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How to make your Marketing dollar work more – The Art of Conversations
When I think of marketing, I see at least three areas where marketing needs to impact to be effective. Make Effective Online Marketing Contents, Collaterals, and Web sites What if I make a beautiful...
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